Built with limited resources
For more than two years, a small team has bootstrapped DoGood through technical challenges and difficult development stages—with personal commitment and determination.
BOOTSTRAPPED · PREPARING FOR iOS & ANDROID
We’ve built DoGood the hard way. Now we’re ready for the next step.
More than two years. A small team. Limited resources. We’re building social media around positive content, positive interaction, and positive social action—and inviting the right investors to help bring it to market.
Alejandro Klein · Founder & CEO
Up to $250,000 USD pre-seed investment offer for the MVP
Not a valuation or confirmed funding received; terms to be agreed.
Watch the DoGood pitch
See the product. Understand the vision. Look at what we have built with limited resources—and where the right investment and strategic partners could take us next.
Watch on YouTubeMore than two years of bootstrapping
Limited resources. Real progress. We never stopped.
The journey has not always been easy. We kept building when stopping would have been easier. Now we are ready to move from bootstrapping toward scale—with the right capital and strategic support.
A product you can explore
We have managed development and invested in the platforms, infrastructure, subscriptions, and services needed to build DoGood. The walkthrough below shows the actual MVP and its current development state.
Preparing for iOS and Android
Our next milestone is bringing DoGood to mobile. Launch preparations are underway; release dates and store availability are not yet announced.
The problem we exist to solve
A generation deserves connection—not addiction.
The concern is bigger than any single app. Across Facebook, Instagram, Snapchat, and TikTok, families are asking what social media is doing to young people's wellbeing. We believe its purpose must return to people—not simply keeping them scrolling.
The problem: attention at any cost
When time spent becomes the goal, young people can face compulsive use, harmful content, and relentless social comparison. Families should not carry the burden of platform safety alone.
Our solution: social media for good
DoGood's MVP connects positive videos with community challenges, practical ideas, and creator support. The ambition is participation that leads people to do something good—not just consume an endless stream.
The original promise: human connection
Help people learn, create, belong, and do good together. Youth safety, responsible moderation, and healthy participation must be development priorities—not marketing promises.
A documented concern—not just our opinion.
In October 2023, a multistate coalition sued Meta, alleging that Facebook and Instagram used features designed to addict children and teens. These are allegations, not presented here as court findings. The U.S. Surgeon General's 2023 advisory also stated that social media could not be concluded sufficiently safe for children and adolescents.
DoGood is in development. A positive-content mission alone does not prove safety; safeguards and outcomes still need to be implemented and validated.
Our mission: restore social media's purposeWatch Demo
See DoGood in Action
Explore ten actual MVP screens—the product we have built through more than two years of bootstrapping. See its capabilities and current development state as we prepare for iOS and Android.
MVP Screens
Step 1 of 10
Turn Kindness into Currency
DoGood's purpose: connect positive content with community action and support.
Founder personal statement · Alejandro Klein
Do good. Change social media. Change the world.
“I am not building another social media platform. I am building a movement.”
Too much of social media revolves around vanity, sensationalism, excessive consumerism, and the relentless pursuit of attention. DoGood exists to challenge that model. We believe the world deserves a different kind of social media.
Our vision is a place where children discover content that inspires their curiosity, young people connect beyond negativity and superficial validation, and adults participate in a community built around purpose, creativity, generosity, and positive action.
This is not a small ambition.
My ambition is to build DoGood into one of the world’s leading social media platforms—and ultimately the global leader in positive social media. Not a slightly better version of what already exists. Not simply a niche ethical alternative. A new direction for social media.
A new social media paradigm.
Positive content. Positive interaction. Positive communities. Positive social action. Positive impact. We want to combine the creativity people expect from modern social platforms with a different philosophy: attention transformed into something meaningful.
Creators building communities around purpose. Users finding opportunities to help others. Social interaction contributing to real-world action. Technology becoming a force for good—not simply a machine for maximizing screen time.
The objective is global scale.
We aspire to reach millions—and eventually hundreds of millions—of people. A platform parents can trust, young people want to use, creators want to build on, and organizations want to partner with. An ecosystem where business, entertainment, and social impact can coexist.
We know the incumbents are enormous. We know changing user behavior at global scale is one of technology’s hardest challenges. We embrace that challenge because enormous problems require enormous ambition.
This is bigger than an app. This is a new direction for social media. This is DoGood.
Do good. Be part of the change. Change social media. Change the world.
Alejandro Klein · Founder & CEO, DoGood
This statement describes the founder’s vision, not current reach or guaranteed outcomes. DoGood remains at MVP stage and is preparing for iOS and Android launch; youth safeguards, user trust, real-world impact, and commercial viability require implementation and validation.
Small team, sustained commitment
The people who kept building
DoGood has been built through hands-on product leadership, engineering execution, and continued investment in the tools and infrastructure required to prepare the platform for market.
Alejandro Klein
Founder & CEO
Product vision, strategy, and investor relations.
Nishal Bhandari
Co-Founder & CTO
Platform architecture and engineering execution.
Bootstrapped for more than two years · Pre-Seed · MVP in development
Up to $250,000 USD pre-seed investment offer
Offer reported by the founder—not funds received. Valuation and equity terms are to be agreed.
The next step takes the right partners.
We’re looking for investors, early-stage funds, strategic partners, and entrepreneurs who want to understand why we built DoGood, what we have accomplished, and what comes next—not simply another startup pitch.
The next phase needs support for development, infrastructure, ongoing services, safety, and launch preparation. Our ambition is a commercially viable platform that creates a more positive digital environment; adoption and economics still need to be validated.
Take a serious look at our pitch. Get to know DoGood. Let’s build the next generation of social media together.
DoGood — Social Media for Good.